The Challenge:

World Star Holding, a leader in manpower solutions and services in the UAE, had a strong reputation but lacked a digital voice. Their social media presence was minimal, making it difficult to connect with potential clients and showcase their incredible work ethic. Haseena Nishad, the company’s Managing Director, had a vision to inspire not just customers, but also the wider community. But how could they get their message heard?

Enter Brandnmark and the Power of Personal Branding:

We knew the key was Haseena herself. By crafting a compelling personal brand strategy, we could elevate both Haseena and World Star Holding. We started with her social media presence, taking her follower count from a modest 2,000 to a commanding 164,000! But it wasn’t just about numbers.

Strategic Approach:

Brandnmark, led by Hash Javad, implemented a strategy centered around personal branding, elevating Haseena Nishad and World Star Holding as credible sources of inspiration. Each month witnessed meticulously planned campaigns designed to garner maximum media attention and public engagement. These campaigns were not merely about increasing follower counts but aimed at fostering genuine connections and driving business growth.

Content is King (and Queen):

Forget generic posts! We created engaging content campaigns that showcased Haseena’s leadership style, World Star Holding’s commitment to its workers, and their impactful CSR initiatives.

Here are some highlights that grabbed the public’s attention:

• Treating Workers Like Stars: We celebrated International Workers’ Day in two incredible ways! First, by whisking top performers on luxurious getaways. This heartwarming campaign garnered global attention, proving how World Star Holding values its workforce. We also recognized exceptional contributions with an unforgettable international tour to Georgia.
• Movie Magic for the Everyday Hero: Who gets a private screening with an SRK style competition? World Star Holding’s workers, that’s who! This unique campaign highlighted their commitment to employee well-being.
• Free WiFi on the Move: World Star Holding became a pioneer in worker welfare by offering free WiFi on company buses. This innovative move, announced by Haseena herself, showcased their commitment to improving blue-collar worker lives.
• A Birthday to Remember: Haseena’s children surprised delivery riders with a heartwarming gesture on her birthday. This viral campaign demonstrated the company’s spirit of compassion and community.

Beyond the Followers:

These campaigns weren’t just about numbers. They positioned Haseena as a thought leader, earning her prestigious awards like the UAE Golden Visa and the Sharjah KMCC Business Excellence award. But most importantly, they established World Star Holding as a company that values its employees, its community, and innovation – a truly inspiring brand story.

The Brandnmark Effect:

World Star Holding’s follower count may have skyrocketed (their company page now boasts 25.2K!), but the real impact goes far beyond. They’ve become a brand that resonates with people, a company that inspires action, and a leader in its field. This is the power of Brandnmark – we don’t just build brands, we ignite stories.

Ready to ignite your brand story?  Contact Brandnmark today!