20% Increase in Finance Course Admissions
About the Brand
DGC Finance School is situated in Malappuram concentrating on courses like CA, ACCA, and CMA. The experienced faculty and their success rate are what makes them extraordinary.
They are immensely knowledgable with the career oppurtunities and further plans after and before the courses which gives an extra stand for their organization.
DGC approached with the problem of less number in admission even with such an oppurtunated course with high career probability.
The course quality and the benefits of after the courses were not yet identified by the parents and students.
The main challenges faced by us:
- The conventional professional degree courses are much overrated
- The high oppurtunities of CA,CMA,ACCA courses are not known to the public
The Solution & Execution
Educating the public with the career opportunities ,well paid salary as well as global acceptance of the course graduates is what we thought of promoting.
The content placement highlighted with great career opportunities , well paid salary and acceptance in well known firms is what made the campaign attractive.
The campaign was a hit and made DGC worth known to the public with the courses and services they provide .
The campaign helped gaining 20% spike in admission process with quality and genuine leads.