Faq
Most Popular Questions
A
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words we use when looking for pages, images, videos, blogs, or any kind of information or content on the web. These keywords need to be strategically inserted into your pages and content.
A
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more than an online brochure for your company. A successful website will interact with consumers and provide new and up-to-date information and content. Also, in terms of SEO, Google prefers a consistently updated website. There’s no specific time limit on updating your website, just make sure it stays relevant.
A
Please don’t. Bought email lists are basically just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way you are not only protecting your company’s reputation but you are also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them
A
One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing marketing from a firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.
A
It’s important for both but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.
A
LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.
A
With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.
A
One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to posts that make your audience want to click or like or share.
A
The answer to this question depends a lot on your particular audience. What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging. Speak to your target audience’s pain points or
interests, let them see that you understand them and want to help them – and then open up the conversation. Ask questions, and invite them to respond. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore.
A
The most common content marketing mistake is to fall back into the old habits of traditional marketing. Writing blog posts that are overly salesy, or that promote the company and its products excessively, is a big no-no. Content should be valuable to consumers, and sales pitches are not only not valuable – they’re off-putting. There’s a time and a place for sales, and it’s not in your content.
Contact Us
Drop Us a Line
Programs provi patient peace mind when option.